We often get asked how PR can benefit a business or brand, and the answer is simple; Public Relations is about reputation.
No matter how big or small your company is, your reputation is integral to everything you do, as it is ultimately your reputation that sells your services.
By cultivating a positive reputation with the public through various unpaid or earned communications, including traditional media, social media and in-person engagements, you can transform, reform or rebuild your brand’s reputation. PR can further help protect your reputation during a crisis that threatens its credibility credibility.
There’s an old saying; “ “Advertising is what you pay for; publicity is what you pray for.”
We have put the following five top tips together so you can do a health check on your PR
- Have you shared your latest news about “wins”, sales, new team members, business expansion or indeed put your brand forward for an “Ask the expert” piece in your relevant publications?
- Do you sign up to all your industry publications, newsletter to keep an eye on your competitors? If not. Why not?
- Have you got a news section on your website? A great way to keep staff, customers and potential new business updated with exactly what you’re up to. It will work wonders for your SEO too!
- Make sure to plan at least 2 releases a month that can go out to your relevant publications, regional business stories are always been sourced so make sure you contact your local press too!
- Do you have a clearly branded press release template, company imagery and someone who can write excellent copy?
PR isn’t a science, but if you get it wrong it can be detrimental to your reputation.
The Public Relations Council America says that “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
It’s those relationships that, ultimately, bring sales and build up a bank of loyal brand ambassadors.