Ideas and opinions from the world of PR
It has been a week of celebration at Small Man this week – you can tell we’ve been celebrating because we have consumed 200 per cent more biscuits than in a regular week – because Our Man Dan was marking two years at the company. Dan, who just informed us all that he did his university dissertation on John Cooper Clarke without any prompting at all, feeds on coverage like a vampire does blood, and like all people from Wolverhampton, he is equally vulnerable to sunlight.
It has been a whirlwind two years for Dan, who has started to express his seniority by showing up to work in roll-neck sweaters that make him look like a 1970s golfer. He cites his finest hour as being his work on the Cross Sports Book Awards, for which he secured just shy of ONE MILLION POUNDS’ WORTH OF COVERAGE, thank you very much.
Dan says: “I care about each client and really like everyone I work with on a daily basis, even if they do struggle with my Black Country accent sometimes!” At least, we think that’s what he said, it’s so difficult to tell with all those vowels.
Did somebody mention golf? They surely did. And for Top Banana Ben, the weekend was all about golf, as he and our chums at Bridgestone tootled up to Northumberland for the British Masters tournament, preceded by Bridgestone’s Chase Your Dream Trophy for amateur players. Sky Sports News, Sky Sports Golf, the Daily Mirror and TalkSport were all in the house, as was Olympics legend Daley Thompson, one of Bridgestone’s Olympic ambassadors.
As anyone who was following it on Sky Sports knows, the British Masters proved to be something of a rip-snorter, with winner Paul Dunne shooting an absurd final round of 61 to claim the title. Said Ben: “It was a ‘fairway’ to travel for a ’round’ trip to Northumberland but I had the ‘drive’ to make it happen and ‘putt’ lots of coverage in place.”
As a result, none of us are now talking to him.
Meanwhile, Big Enchilada Rachel is heading to Althorp House in Althorp, Northamptonshire this weekend, to hobnob with famous names from the world of literature at the Althorp Literary Festival. Expect lots of photographs of her photobombing Jo Malone next week.
Here at Small Man Media, we are not a company to blow our own trumpets. To be honest, we much prefer it when other people blow our trumpets for us. Which is why we were thrilled to be declared the Midlands Press Release Supplier Of The Year at the Midlands Enterprise Awards. As a result, we no longer respond to ‘Small Man Media’ and will only reply to people if they call us ‘The Award-Winning Small Man Media’. There were high fives in the office, tears of joy were shed by one and all, and we immediately ordered more biscuits to celebrate.
Thankfully, we’ve managed to stave off the imminent nuclear apocalypse long enough for me to compose my first blog for Small Man Media, the first of what I am reliably assured will be many [we don’t remember agreeing that – Rachel and Ben].
I am Pete, Small Man’s Writer Monkey, and I hope to be popping up every now and then to let you know what’s been going on, what will be going on, any new passengers on the good ship Small Man, how you can get on board, how stormy the seas of PR are right now, the weather conditions ahead [okay Pete, we get it – Rachel and Ben].
Normal people may well get to enjoy those things we are reliably informed are known as ‘weekends’ but at Small Man we rarely get to experience them – indeed, our only recognised weekend takes place between 1am and 8.30am on a Wednesday.
Our Man Dan, for example, spent his Sunday in the rarefied climes of St John’s Smith Square in London, watching and listening to award-winning pianist Lucy Parham tinkling on the old Joanna for Sheaffer Sunday Matinees, a series of shows organised by the prestige pen-makers.
“The show focused on the Posh and Becks of classical music, Robert and Clara Schumann, and Johannes Brahms,” said Dan, quite clearly reading from the programme.
Top Banana Ben, meanwhile, has been spending his time hanging out with Olympians Daley Thompson (gold medal-winning decathlete) and Chris Mears (gold medal-winning diver) and also Solheim Cup golfer Charley Hull, in Northumberland on Thursday.
#The chaps are Bridgestone’s Olympic ambassadors, with the exception of Ben, who only really stretches to a bit of 5-a-side. They all convened for the pro-am golf tournament prelude to the British Masters on the Wednesday for Bridgestone’s Chase Your Dreams Trophy winners, followed by a chance for assembled press fans to meet the Olympic ambassadors yesterday. However, the Top Banana glowed effervescent yellow with delight when he met Ashes heroes Jimmy Anderson (below, with hair) and Stuart Broad at the festivities.
“OHMIGOD OHMIGOD OHMIGOD OHMIGOD!” said Ben.
Also sacrificing her weekend on the altar of quality PR was Big Enchilada Rachel, who saw Artline-sponsored MINI racer George Sutton bringing the MINI Challenge season to a close at Donington raceway.
The day was a special one for fans of George Suttons, since it saw five-year-old George Sutton from Derbyshire enjoying a VIP experience courtesy of Artline, and meeting George Sutton the driver (who will hereafter be known as ‘George Sutton 2.0’) into the bargain. George Sutton won the chance to meet George Sutton 2.0 by submitting a little video (click above), and could only have been more excited by his MINI day if they’d actually let him drive one.
There’s a point to all this work, of course – sweet, sweet coverage! And this week saw our pre-Althorp Festival giveaways finding their way into the Daily Express, Now, Woman and Woman’s Own; and Bridgestone’s British Masters fun gracing the pages of the likes of The Daily Mirror, Golf Shake, Golf Punk and floating out on the airwaves at TalkSport.
So that’s what’s been going down. Hopefully I will be updating you again soon but Ben and Rachel are in the corner muttering to each other and staring daggers at me so I must have done something wrong.
Find us on the Twitter @smallmanmedia
Pete Cashmore, Small Man Media’s Writer Monkey, is an occasionally award-winning writer from Wolverhampton who writes for The Guardian and who has written for The Sun, Mirror Group, Daily Mail, The Telegraph, Nuts, Loaded, The Face, Arena, Marie Claire, Grazia, Channel 4 and The Scotsman. He also won a series of Countdown once, and won’t shut up about it.
What do you get if you cross three men, two women, a dog and an eight year old child? A PR firm, of course.
Combining the best of Wolverhampton with years of experience and industry know-how, Small Man Media is a place where no two days are the same, whether it’s rubbing shoulders with World Championship Formula One drivers and snooker players, organising large art events or celebrating National Stationery Week with some of the world’s stationery giants.
I’m an instant star. Just add water and stir.
It’s often difficult to find the correct opening sentence to start a story. A man of this magnitude makes it incredibly difficult and the Brixton-born Bowie has never been and will never be a straight forward story.
Like his final single, ‘Lazarus’, Bowie was a self-styled, ever-changing messiah whose incarnations and resurrections would dazzle, inspire and alter not only fashion and art, but British culture as we know it.