Ideas and opinions from the world of PR
A journey to become the managing director of your own business via a Spanish holiday resort is not necessarily the most conventional.
But for Small Man Media founder Rachel Smallman, that’s the condensed story of her 15 year professional adventure, which started in Spain and ended at Wolverhampton Science Park.
Rachel first cut her teeth in the world of PR during an elected period as student representative for the University of Wolverhampton, taking on the portfolio responsibilities for publicity.
Soon after, she landed herself a job as entertainment resort manger for a leading travel firm, after a holiday break turned into something more serious.
Her experiences in both roles set Rachel off in the right direction for a career in PR and marketing, albeit to a Black Country backdrop rather than Salou’s sunny skyline.
A publishing house in Dudley came first, followed by a PR role with a leading gadget manufacturer in Wolverhampton.
And then, thanks to Rachel’s creativity and passion for design and development, she was appointed by ColArt UK as Senior Product manager in 2004.
Over the next seven years, she worked on the Reeves art brand’s portfolio of products for UK and international markets.
Rachel played an integral role in rejuvenating a number of the product ranges and secured mass distribution deals on a host of new product developments. This included ranges for Walmart, WHS, ASDA, Lidl, Aldi and Hobby Craft.
At this point, the Small Man Media proposition begins to emerge, courtesy of a baby boy and then-Premier League footballer Jody Craddock.
Jody sought support from Rachel for event management, website creation and general PR and marketing for his fledgling art business.
Craddock Art became Rachel’s first client for Small Man Media, and gave Rachel the confidence to work for herself.
From humble kitchen table beginnings, Small Man Media is today lucky enough to be working with a selection of the UKs most popular brands.
The company ethos will always remain the same;
‘A personal touch. Creative thinking. Deliver.’
Rachel said: “My family company is headed up by MD Arthur, who is now five! Without his presence and impact on my life, all of this would have been little more than a pipe dream.”