All roads for Firestone have been leading to All Points East in London, where hundreds of thousands of music aficionados are becoming new-found fans of the brand.
Firestone embarked on a journey to All Points East in London for a second successive year, bringing musicians and music lovers together. The Victoria Park festival, from May 24 to June 2, was suitably vibrant and upbeat, featuring some headline acts and critically acclaimed artists.
Talent shows at talent shows
Firestone’s presence at All Points East tied in with its grassroots Road to the Main Stage competition, where Bridgend’s John Nicholas beat more than 550 acts to win. The unique campaign gives unsigned bands and musicians from every genre the chance to get noticed by influential industry figures and the music-loving public alike.
The 28-year-old, who has drawn comparisons with Bruce Springsteen, John Mayer and Ray Lamontagne, entered the competition back in September and has made his way through various stages to eventually prevail.
John performed a number of tracks to scores of people on Sunday May 26, before meeting journalists from the Daily Telegraph, Metro, London Evening Standard and other lifestyle titles to speak about his rise to prominence with Firestone.
He said: “It was an amazing experience being on stage. Winning Road to the Main Stage hadn’t really sunk in until I took to the stage.
“Firestone has given me an incredible opportunity. I didn’t really think I would win the final of the competition last year, so to roll the clock forward and be here at All Points East is a bit surreal.”
Building on the legacy
Although we all know Firestone for its high-quality and reliable tyres, music is – and always has been – an integral part of its DNA. This dates back 90 years to when ‘The Voice of Firestone’ radio programme helped talented musicians to launch their careers.
“This is the new version,” said marketing manager Andy Mathias. “Just like our tyres, our music programme has developed and evolved and now runs through the entire year. And, just like it was with ‘The Voice of Firestone’, the focus is once again on supporting emerging talent and enjoying live performances.”
Share Firestone’s passion for music
Fun has certainly been on the menu at the eye-catching Firestone booth at All Points East. In addition to the many live performances on the Firestone Stage, festival-goers are getting the chance to win Firestone goodies in a spin-the-tyre game and experiment with ink at a stand devoted to temporary tattoos.