Bridgestone House remains a home for world’s number one tyre company


Bridgestone, the world’s number one tyre and rubber company[1] has cemented its position in the heart of the Midlands after officially unveiling its newly refurbished UK offices in Warwick, with the help of local MP Matt Western.


The company’s Bridgestone House offices in Tachbrook Park – which have been home for 20 years – have undergone a radical facelift since the beginning of the year, with the red ribbon cut by the Labour MP on Wednesday (May 31).


Both floors have been completely gutted over the past few months, with many of the 80 members of staff being relocated while the renovation took place. Old office space has made way for more vibrant working spaces, featuring an open plan environment, glass partitions and transparent office areas.


Bridgestone believe that the new space will reinforce its ‘One Team – Changing up a Gear’ company approach, with staff members encouraged to work in a more collaborative manner. Customer service, sales and marketing teams and field engineers will all be situated together, amid lighter and more uplifting surroundings.


Bridgestone’s north region managing director Robin Shaw said: “As the world’s largest tyre manufacturer, it is important that we have an office that reflects our status, which is befitting of a regional headquarters. We wanted a contemporary space that everyone would be proud to work in, and we have achieved this.”


Lutterworth based marketing company Key Parker was the driving force behind the design concept, which blends corporate colours and slogans with a contemporary look and feel befitting of the company, which regularly welcomes visitors from its Tokyo headquarters, its Brussels-based head offices, not to mention colleagues from the rest of the north region including Ireland, Sweden, Denmark and Finland.


A significantly larger kitchen has replaced old boxed store rooms and more clever use of space can be seen in the creation of work ‘pods’ around the building, while new toilets including showers have been built to encourage cyclists to commute to work.


Robin added: “We were delighted to welcome Warwick and Leamington MP Matt Western, who cut the red ribbon to signal the start of an exciting future for the Bridgestone north region.


“We have always been committed to the local area and have supported a great number of charities and individuals from Warwickshire during our time here. Tachbrook Park is our home and we are thrilled to be able to confirm that it will remain our home for a good many years to come following this investment.


“Both our commercial and consumer teams are based here, not to mention a great number of professionals from other departments. This refurbishment will play a huge part in bringing our ‘One Team’ philosophy to life and I have already seen an upturn in attitude and atmosphere as the work has progressed.”


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[1] Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings