Bridgestone’s UK roadshow leaves lasting impression on dealers


Bridgestone has embarked on a five-stop tour of the UK to bring its range of commercial products and services to life to scores of Bridgestone Partner dealers.


The world’s largest tyre and rubber manufacturer[1] visited Glasgow, Leeds, Coventry, Bristol and Stevenage during November for the first Bridgestone Partner Roadshow of its kind in four years, where the benefits of working with the company were brought to life.


The overarching aim was to communicate the many ways in which Bridgestone is working to improve the working lives of its Bridgestone Partner network of independent dealers, who work alongside the tyre manufacturer to service its many commercial fleets across the UK.


Key themes communicated were Bridgestone’s connected technology solutions including e-jobsheet, the open-access, digital tablet-based service work platform for dealers to benefit from. Bridgestone’s industry leading training courses for tyre technicians were brought to life, while the virtues of the M-SERIES and R-SERIES tyre ranges were also extolled.


The Bridgestone-owned Bandag retread brand was also showcased as a compelling choice for fleets, with products continually refined over more than 60 years of retreading experience. Meanwhile, dealers were told that future technologies were being investigated to allow customers to be more efficient through its reporting systems.


Bridgestone Partner Manager Paul Sheehan said: “The roadshows have been a resounding success. We wanted to demonstrate that we are easy to deal with, are at the cutting edge of innovation and boast one of the finest technical teams to offer support whenever a tyre-related query presents itself.


“We have ambitious growth plans for the future to win more fleet business, which will benefit the Bridgestone Partner network as a result. The roadshows allowed us to get these messages across, reconnect with our valued partners and provide them with their own platform to ask any questions of us.”


For more information about Bridgestone’s provision of commercial products and Total Tyre Care package of support, visit

[1] Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings