Iconic stationery duo Cross and Sheaffer proudly opened their new outlet store in the MacArthur Glen Designer Outlet in Swindon on 17th November
Both brands, who are synonymous with trustworthiness, quality and understated style, had their first customers through the door at 10am, with the first sale at 10.08am.
Stylish gift shoppers were joined by handwriting analyst Adam Brand, who cast an attentive eye over smart script and scribbles.
Dedicated sections for Cross and Sheaffer gave visitors the ability to trial and test their favourite pens, before taking advantage of the minimum 40% off list price.
Sheaffer and Cross join a selection of 90 of the best-loved and instantly recognisable brands at the site.
Nicola Shepherd, Trade Marketing Director for both Cross and Sheaffer was extremely excited to open the store at its new Wiltshire site;
“Opening the store in the MacArthur Glen Designer Outlet is a really exciting opportunity for us to showcase our range of premium gifts including pens, journals and leather accessories, to stylish, fashion-forward customers, just in time for Christmas.
“The first day of the store was extremely busy with stationery lovers, pen collectors and Christmas shoppers
The store will also offer Free Engraving for the opening two weeks to make that gift more personal and treat the one you love.