Make the most of Derwent’s colourful offering just in time for summer

Coloursoft 2

June 2018: With the summer looking like it’s going to stay warm and bright, Derwent Pencils are proud to announce a colourful offer on their popular Coloursoft range, ideal for retailers looking to spruce up and extend their in-store offering in time for the sun!


Tropical floral designs are currently in-vogue and retailers are being encouraged to prune their in-store offering to make the most of that trend.


Stores across the country can make the most of a saving on tins of the colourful pencil collection alongside some bespoke countertop strutcards to draw consumer’s in-store.


Renowned for its waxy texture, blendability and vibrancy of colour, the Derwent Coloursoft range continues to be a popular choice for artists throughout the globe.


These attributes ensure that the 72 colours of the premium art pencil stay true to delicate textures and different shades.


Derwent’s retail offering for the Coloursoft collection will be a popular one amongst creatives of all styles as botanical designs make a comeback – thanks in part to fashion designers, interiors gurus and artists.


Mike Stranders, Vice President and General Manager of Derwent Pencils said: “With summer upon us, the opportunity is there for artists to get creative outdoors. Coloursoft is the perfect tool for just that.


“With our unique display strutcards and great savings for retailers of all sizes, stores can be sure of an increase in footfall and sales.


“Consumers will be able to make the most of this offer too – with savings passed on to them via retailers to get them started on their artistic journey!”


To make the most of this exclusive offer, call (+44) 01296 732411 or email to purchase some more Coloursoft. The promotion runs from 11th June – 31st July 2018.