National Stationery Week, the annual consumer awareness campaign that celebrates all things stationery, is counting its multiple successes from the week-long event, following its sixth bold and bright campaign.
Overall, National Stationery Week reached 12.5 million people in print or via online coverage alone, appearing in titles such as The Sun, Metro and Daily Express, whilst being heard by over 35 million listeners to the Christian O’Connell Breakfast Show and Andy Bush Lunchtime show on Absolute Radio and getting several mentions during the week from Simon Mayo on his Drivetime Show on BBC Radio 2.
Over 50 bloggers reviewed product from key sponsors Sheaffer and Nu: Notebooks plus the seven National Stationery Week Partners. The bloggers celebrated the Seven Days of Stationery and proved that writing matters by getting their own families to put pen to paper before presenting it on the worldwide web.
Online influencers were also hoping to follow in the footsteps of Stationery Blogger of the Year 2016 Adam Blaine (The Desk of Adam), with Nickie O’Hara taking the 2017 prize for her blog I Am Typecast, which reaches over 8,500 engaged followers.
Social media was also abuzz with stationery fun, as #NationalStationeryWeek and #WorldStationeryDay trended throughout the week with tweets from John Lewis, WHSmith, B&M Stores and CBBC’s Hacker T Dog boosting the campaign to young and old; the CBBC’s children’s character reaches 40,000 followers alone.
Those not tuned in or logged on didn’t miss out on the campaign either, with homes worldwide receiving letters and parcels franked with the National Stationery Week logo sent via the Royal Mail during the week of the campaign.
Stationery also continued to rule the high street, with a record-breaking 97 national, international and independent retailers signing up for access to the free POS pack that featured in store windows and on websites throughout the UK and overseas, including Paperchase, Pen Chalet, NotOnTheHighStreet, London Graphic Centre, Smiggle, Penfax, Early Years Resources, Got2Jot, Fabriano Boutique, Castlegate Stationery, Country House Gift Company, PlannerCuteness, Executive Pens Direct, Austin & Co, Bartrums & Co and Marple Stationery Supplies.
Stationery stalwart Ryman ran an in-store competition that saw all 216 of their stores feature point-of-sale material, leaflets and window displays that included the National Stationery Week logo whilst education provider Explore Learning featured the National Stationery Week logo in its 126 centres, many of which are in Sainsburys stores, using it to help launch the brand’s yearly writing competition.
Tim Willoughby, managing director of Ocean Media Group said: “The campaign was a hugely successful one and we’re proud to have enjoyed such great coverage across so many formats, with details of coverage still coming in. National Stationery Week 2017 really captured the attention of so many people, both online, offline and in stores.”
Find out more about National Stationery Week at www.nationalstationeryweek.com or if you have any questions about the campaign call 020 7772 8461.