Sheaffer® on pole, as the brand unveils new distribution arrangement for the Scuderia Ferrari Collection
Historic writing brand Sheaffer® is delighted to unveil the latest distribution arrangement which will see the hugely popular Scuderia Ferrari by Sheaffer range available in many more countries around the world.
Sheaffer®’s Scuderia Ferrari writing instruments range are currently available in the UK and remain a highly successful range for Sheaffer. The new exclusive distribution agreement sees the brand expanding into Pan European, Middle East and African countries in an exciting move by the company.
The 103-year-old Sheaffer® brand has proved to be the perfect inspiration for scribes, artists and even world-famous fashion designers for generations, and the expanded distribution of the Scuderia Ferrari Collection allows the brand to further inspire consumers who admire writing instruments and who have a keen interest in the world of Ferrari race cars.
Nicola Shepherd, Sheaffer’s Trade Marketing Director, said:
“We are delighted to be further growing our business in these countries working with partners of many years. The Scuderia Ferrari Collection is inspired by the legendary Scuderia Ferrari race car and we remain thrilled to be working with the Ferrari team.
Both the Scuderia Ferrari and Sheaffer brands are synonymous with performance and style which is why we have such a perfect partnership when it comes to creating world-class writing instruments that embody the myth of Ferrari race cars.”
A must for those who live life at maximum speed, the Scuderia Ferrari Collection is sure to delight Ferrari enthusiasts everywhere, whilst taking performance in writing to the next level.