The organisers of National Stationery Week, the UK stationery market’s biggest consumer sales initiative, are appealing for manufacturers, suppliers and distributors of stationery products to come forward to support their industry and get involved with the event for 2017.
Previous sponsors Nu:co International and Sheaffer have already signed up for 2017 and the campaign wants to enlist more companies to help build on its previous five years’ successes and ensure National Stationery Week and World Stationery Day have the full awareness and backing of the industry.
Manuscript Pen Company, Maped Helix and Write Size, who all hail from the West Midlands, have signed up as partners to the campaign, joining the internationally renowned sponsors as backers of the campaign.
The quintet will be joined by Paperchase, who became the first official retailer to the sixth edition of the campaign, the highly-regarded retailer’s logo already appearing on the site.
National Stationery Week, which will run from the 24th – 30th April 2017, with additional events planned in the run up, more than doubled its audience reach in 2016 compared to 2015. Sponsors benefited from appearing as part of the campaign in both consumer and trade press, on social media and other online platforms.
Initiated by Chris Leonard-Morgan, founder of the London Stationery Show, the aim of National Stationery Week and World Stationery Day is to get people all over the world talking and writing about stationery, and why writing by hand is important. And of course, to send more letters and cards, and not just text or email!
Last year National Stationery Week achieved coverage reaching 65 million people across 180 titles, including the Daily Express, Daily Mail, Tesco Magazine and Yours Magazine.
Its social media campaign for 2016 boasted a reach of over 45 million users across Facebook and Twitter, including connections with key influencers like Sarah Millican and top retailers Paperchase, Laura Ashley, Ted Baker and Ryman.
The hashtag #NatStatWeek trended on four of the seven days of the 2016 campaign.
Involvement of Waterstone’s managing director James Daunt, TV presenter Lorraine Kelly and stars of Radio 2, Jeremy Vine and Janey Lee Grace gave national recognition to the campaign and helped raise vital questions about the future of handwriting in schools and gave traction to the campaign.
For 2017, suppliers and retailers will be able to access an eye-catching selection of POS packs which offer a unique sales opportunity. Stores which took part in 2016 enjoyed week on week sales increases on stationery products across all categories.
Calliope Gifts in Dorking saw a 111% increase in stationery sales during National Stationery Week, continuing above normal levels for over three months.
Charities and educational establishments National Handwriting Association, the Writing Instruments Association, the Post Office, the Greeting Card Association (GCA), Cambridge University Press and Explore Learning all lend their support to the campaign, helping to promote awareness of sponsor’s products.
Nicola Shepherd, trade marketing director for Sheaffer, which has sponsored the campaign since its inception in 2011 said, “We never hesitate to sponsor National Stationery Week and we continually see a huge return on our investment.
“The campaign continues to yield results and grow year-on-year. We’re proud to have been involved
since the beginning.”
Louise Spencer-Stevens, marketing manager for Nu:co International, echoed Nicola’s sentiments, “National Stationery Week has always been a cornerstone of our year.
“It’s fun to work with the team on the whole campaign and to have access to key influencers is something we wouldn’t have without their support. It is the perfect platform.”
The 2017 campaign promises to be bigger than ever before following the purchase of National Stationery Week and the London Stationery Show by Ocean Media Group, which wholeheartedly supports the campaign.
Tim Willoughby, COO of Ocean Media Group, spoke about the initiative, saying, “This is an exciting opportunity for brands to capture the imagination of consumers and retailers and now is the perfect time to get involved.
“The campaign is multi-faceted and marks an ideal opportunity to present to B2C and B2B audiences, whilst getting involved in some exciting, fun and varied events.
“Support your industry and help it flourish in 2017.”
If your business is interested in being part of National Stationery Week please contact Chris Leonard Morgan on 020 8462 0721/ firstname.lastname@example.org or Vanessa Fortnam on 01666 824624/ email@example.com